Strengthening Customer Relations Through Logistics by Jennifer Dawson
Logistics and project management are an integral part of the supply chain for most businesses, helping to coordinate everything from packaging to delivery of goods. They are a key part of any successful corporate strategy, particularly for those that rely on positive customer relations to stay afloat. Reliable product delivery is closely linked to customer satisfaction and can help to improve the reputation of a company. In fact, 83% of shippers claim that logistics management has helped their companies to improve its customer service. Here are some of the ways that logistical management can help businesses to obtain and retain loyal customers.
For many sales-driven companies, a strict 9 to 5 business model simply isn’t practical. While some clients may be able to adhere to scheduled deliveries, others may need on-demand, after-hours, or weekend options. For example, hospitals and health centers often have an unpredictable ordering pattern when it comes to essential items such as syringes and tongue depressors, while manufacturing plants may have to alter their orders based on current supply and demand.
If a business undergoes improvements to its infrastructure, this can throw off delivery schedules and result in dissatisfied clientele. A logistical approach can help to mitigate the effects of sudden disruptions in a company’s supply change, especially when coming from a third party who can offer the resources to add extra delivery routes, expand fleets of trucks, and tack on more operational hours.
One of the pet peeves of many consumers in this day and age is the inability to contact a company with concerns or complaints. With online technology becoming more widely available, businesses have fewer and fewer excuses when it comes to ignoring customers. These days, it’s almost essential that companies get back to disgruntled clients within a reasonable timeframe.
Logistical planning can help to reduce conflict between a company and its customers. Communication is one of the most important parts of this tenuous relationship, letting clients know that their voices are heard, and their unique needs are being met. By giving transparent access to real-time delivery data and status updates, companies can foster a greater sense of trust with their most loyal clients and gain a more reputable standing within their industry.
No matter how impressive a product might be, customers will be dissatisfied if it’s delivered in poor shape or an untimely manner. This is where logistics steps in to help ensure that everything runs smoothly throughout the supply pipeline. By catering to the customer, companies can earn a competitive advantage and work towards improving their bottom line.