Marketing can seem expensive and difficult at first, with tons of different avenues to choose from. television, social media, road signs—which one is the best? For startups, a good option is social media.
Social media provides an expansive outlet to different audiences. It is most effective when purchasing ads from the platform itself. These platforms keep track of what type of content and topics their users lean towards and show them advertisements based on that. Unlike television ads or billboards, this approach is more targeted, allowing you to reach the most appropriate audience.
Just by having a social media account and regularly updating it, businesses can also reach a wider audience. Current customers can share posts, advertisements, or testimonies and spread word of your business to other potential new clients.
Another thing to remember when considering social media is that people spend a lot of time on social media each day. According to a study by Social Media Today, people spend an average of 2 hours on social media a day. That’s a two-hour window of opportunity to attract new customers/clients.
Social media allows customers to interact with businesses. By commenting or messaging or even just liking a post, customers can share their experiences with the company. This can help the business make a personal connection with the customers, especially if it is a smaller business. Communication is key to good customer service. If a customer has a question or concern, and the business address is it through social media, this will improve the customers overall satisfaction with the business and encourage them to share it with other people. Additionally positive experiences written about the company on the social media page can improve your business’ reputation, bringing in more customers.
Still thinking from the customers perspective, social media is convenient. It is easy to just click on the link and explore what a business is about. There’s no need to go to the store or even call to learn about the business. A good social media account will show the customers exactly what the business entails through pictures and different kinds of posts. A customer can go through the comments and look at the reviews and determine if they want to purchase a product from the comapny. This makes it easy for the customer to learn about the business and for the business to share its information.
Social media is one of the cheapest ways to advertise. The pricing is very flexible and depends on the budget of the company. Social media companies will work with you to figure out an affordable and realistic advertising plan.
Businesses who don’t have the budget for social media platforms to advertise for them, can find similar benefits in opening a social media account. Well there are many social media managers out there, it is not too difficult to learn how to use different platforms. It is easy to post pictures in just a few seconds. As long as the company can allot time to it regularly, it is an efficient way to advertise.
If your business could use help in advertising, contact Robert Braathe by scheduling an appointment.