Tag Archives : small business


Social Media’s Role in the Small Business Environment 1

It’s safe to say that social media is no longer just a trend used by Generation Y to stay in touch with friends from high school or college. Social media has evolved into a way for brands to engage across multiple platforms with their customers and target audience. Is your small business trying to visual […]


small business

Starting Your Small Business – Part 2

In my previous post, I gave you some insight on how to start a small business. Now it’s time to take the next steps necessary to transition your business concept into a functional business. If you’ve already completed the previous to-do list, consider taking on the following four steps. 1. Continue Establishing Your Business You […]


Creating a LinkedIn Company Page

Before jumping on the LinkedIn business page bandwagon, you need to first assess whether or not your company really needs to be on LinkedIn. Depending on your business goals and audience demographic, other social media platforms may better serve your public relations or marketing goals. Since each platform requires a different communications strategy, operates on different usage rules, and caters to different types of […]

LinkedIn Company Page

small business

Starting Your Small Business – Part 1

Do you have an entrepreneurial spirit? Want to be your own boss? Think you have the next great invention? Maybe you should consider becoming a small business owner. It takes some skill, but if you pick what interests you and stay dedicated, that small business dream could be closer than you think. With almost all […]