Tag Archives : social media

Case Study: A Review of Cory Kien and Nathen Legat’s Online Presence

Notable.ca, a Canadian lifestyles website catering to young professionals, recently published an article featuring Cory Kien and Nathen Legat, young entrepreneurs that run a residential real estate company, L&K Group in Calgary, Alberta.  Their business models, namely their client-focused approach and passion for their work resonated throughout the article.  After I finished reading, I browsed […]

networking tips

4 Headlines for an Irresistible LinkedIn Profile

  If you’ve created a LinkedIn profile, you already have an idea of what the site is for and what users hope to gain. If you have spent any time tweaking your profile, making connections, reading posts, or following LinkedIn Influencers, you definitely know the value of creating an attention-grabbing, professional profile. But have you […]

How to Resurrect a Dead Twitter Audience

In the world of advertising, marketing and public relations, social media is not a distraction, but rather pivotal for one to be successful.  One of the most highly used social media sites is indeed Twitter, a community of people who discuss everything from the presidential election to North West to the most popular Starbucks beverage. […]

Why PR Is Your Best Marketing Tool

Public Relations is an imperative part of the marketing mix, and as a public relations graduate and professional, I believe that PR can be a company’s best marketing tool. PR Changes Consumer Minds A great public relations plan can change a consumers mind about a company on a more fundamental level than an advertising campaign […]